![]() “ loves our suit and wears it in many of his live streams,” said Jones. Kristen Jones of SuitShop cited a campaign in which they gifted an influencer a suit and paid $1,500 for video content and found great success. Product gifting without any expectation of posting comes across as more organic without the #sponsored tag. Chances are, these are the influencers capable of giving you the engagement you seek. See which ones reach out to you because they’re so happy to find a fit. See which influencers resonate with your gifts. One way is to start seeding new, organic relationships with sponsors by giving away products. How do you escape the cycle of paying influencers for sponsored posts? How else are you supposed to access their followers? The problem, however, is when sponsored influencers lose this authentic connection with their audiences. After all, there’s a reason Nike paid Michael Jordan so much to wear its shoes. If we see someone we trust with a product, we’ll trust that product. Social proof is the psychological phenomenon behind influencer marketing. It sounds counterintuitive: Increase ROI by giving more products away? But it works.Īs ever, in influencer marketing, it all comes back to social proof. In this post, we’ll look at organic influencer strategies that increase engagement and ROI. The question is: what are those strategies? Only 18% of social media users told a survey they trust sponsored ads over general consumer content like reviews.īut the question isn’t whether you should try influencer strategies outside of sponsored posts. They’ve learned to spot ads, and they don’t always like it. The problem? Social media users are getting used to big-time influencers pushing products. ![]() Instagram saw over 6 million sponsored posts last year, easily breaking the previous year’s all-time high. A Douyin lip is softer and more diffused around the edges Chanel uses Fenty Gloss Bomb and Charlotte Tilbury Pencils on her clients to get that desired effect.Be honest: when’s the last time your eyes glazed over because you saw a sponsored post or #Ad caption? Make Beauty Skin Mimetic Microsuede Blush and Danessa Myricks Yummy Skin Blurring Balm Powder offer that rosy, feminine blush look that will mimic the ethereal look.Īlso parting ways with other popular makeup trends, don’t be too precise with the lips. Rather than applying it on the back of the cheek and blending it into contour, the Douyin trend is to place the blush at the apple of the cheek so it’s almost reaching the bottom of the eye. In fact, this feature of Douyin makeup has already become a mainstream trend, with more and more celebrities and influencers sporting strong blush looks. Unlike the pencil thin look of the early 2000s, Douyin wants to really empathize volume, which can be accomplished by using products like Benefit’s Fluff Up Texturizing Wax.īlush-wise, it’s time to part ways with how the Western world typically uses color. One should also highlight untouched, fluffy brows. ![]() Following in the footsteps of traditional Chinese looks, the lashes should be lengthened (but not necessarily curled) so they frame the eyes in a noticeable way. In addition to manhau, there’s another key component to Douyin eyelashes. The last step for the eyes is the lashes. This content can also be viewed on the site it originates from. So I was curious to see how it would look on me!” Creator Kamille Gregory says, “I started to see Douyin makeup more often on my social media but I rarely saw this style on people with my facial features. Now, there are tons of creatives around the world who are taking influence from Douyin makeup and making it their own. While Douyin is traditionally a popular East Asian look, it has spread globally via TikTok. ![]() This is called manhau, which is also a Chinese style of makeup. Similarly, Douyin makeup really empathizes the lashes by styling them in clusters, making them more dramatic than Korean lashes. For example, Korean beauty only uses a light, barely there minimal color on the eyes whereas Douyin uses a lot of glitter on the lids. As one TikTok user explained in a video, there are subtle but key differences that separate the two looks. For starters, Douyin makeup originated on the app by Chinese makeup influencers whereas Korean beauty is a more culturally encompassing style that’s been around for ages.
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